Posts Tagged ‘Steven Lagos’


We’re so proud of our Founder and Creative Director, Steven Lagos, the man behind your new favorite jewelry brand. A big thank you to The Daily Front Row for this great interview. You can read what Steven had to say below:

How did you first become interested in jewelry?
From a young age, I knew I wanted to live a creative life. I grew up in the ’70s when there was a focus on craft, and it had a huge influence on me. I started with a small trade shop and was able to gain a lot of experience working with the more seasoned jewelers in town. They became my mentors, and I learned the techniques and skills to become a master jeweler. I began selling to a high-end department store in Philadelphia. Then one day, I cold-called Neiman Marcus, and a year later they were creating a new category of bridge jewelry and asked me to be involved.

When you launched the brand, what was your initial vision?
I founded LAGOS based on the idea that jewelry is the most personal form of art you can own. I wanted to create jewelry that women would cherish and feel confident wearing. I saw that there was a gap in the marketplace for wearable fine jewelry, and I liked the idea of creating a product with a distinct point of view. I saw how Calvin Klein was building a brand with jeans, and I wanted to do that with jewelry.

How do you describe your aesthetic?
My approach to everything is form follows function. It’s easy to make things that look great, but it’s how things fill a physical or emotional need that make women cherish them.

How has that approach evolved over the years?
We’re always looking for ways to innovate our Caviar designs. I travel all the time and get inspiration from all over the world. I consider myself a treasure hunter because I’m out in the world, always looking for new materials to use. I go to dozens of shows each year searching for the next thing. For me, it’s really about taking old-world craftsmanship and enhancing it with technology, without changing what makes it special.

What do you consider to be your first major success?
Everyone measures success differently. I felt successful when I was running my trade shop. I felt successful when I first got into Neiman Marcus, and when we hit certain business milestones over the years. There hasn’t been one major moment; I continue to celebrate the successes as they come.

How was the Caviar Collection born?
Caviar is the signature design of LAGOS, featuring handcrafted beading that’s present in every piece in every collection. It was born in the 1980s when I was working on a hematite necklace that reminded me of caviar, which universally represents luxury. It felt like the perfect fit for the growing brand I was building, and customers have really responded well to it.

How do you achieve that Caviar effect in the manufacturing process?
Our process is proprietary, but I can tell you that the Caviar beading is crafted in ateliers by artisan jewelers, and it takes hundreds of steps to complete a single Caviar creation. The unique texture is really a feat of expert craftsmanship and engineering. It’s the nesting of the beads that make the jewelry move with the body and feel like a second skin.

What’s the story behind the “Smart Caviar” piece? How does that work with the Apple Watch or another smart device?
I developed Smart Caviar because I’m a big fan of the Apple Watch design and functionality, but I felt it was missing a fine jewelry element. As with all our collections, I just wanted to offer options. So we introduced Smart Caviar, a fine jewelry bracelet for the Apple Watch. It’s perfect for the modern woman who doesn’t want to sacrifice style in order to stay connected.

Where is LAGOS currently sold and distributed?
The brand is available at, as well as luxury retailers such as Neiman Marcus, Bloomingdale’s, Nordstrom, and more than 250 independent jewelers around the country. We also have a flagship store in Philadelphia’s Rittenhouse Square. In terms of scale, we currently sell over 250,000 pieces per year.

Why is LAGOS so popular in the Hamptons?
Our signature Caviar design is comfortable, wearable, and easily transitions from day to night. It works for the Hamptons lifestyle because it has a look that can take you from the beach to dinner.

What are your favorite things to do out East?
I wish I had more time to spend in the Hamptons. I spend most of my time “out East” but in Asia. I travel constantly for business and pleasure, and I love exploring local art, culture, and people.

What are your most popular pieces at the moment?
Smart Caviar is one of those rare collections that has been both commercially and editorially successful. It was a huge hit when we launched and continues to sell. Our classic Caviar rope bracelets in 18K gold, sterling silver, and black ceramic are also customer favorites.

How has the advent of social media changed your business?
I’ve always been an early adopter of technology, so we were quick to offer online access to our brand. It’s a great opportunity to connect directly with consumers in real time versus the old way, where we were only having one-sided conversations through advertising. Now, we can communicate with our loyal brand fans and introduce LAGOS to a new generation at the same time.

If you were to host a dream dinner party, who would the guests be?
I like spending time with interesting people who inspire me. The strong, bold women in my life would be first on my list — my daughter, my fiancé. Then probably some of the artists I follow and collect. In fact, I recently hosted a dinner party where we mixed journalists with politicians, artists, professionals in film and hospitality. It’s fun to see so many different personalities come together and inspire one another.

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Steven Lagos: Treasure Hunter

Designer Steven Lagos has a passion for gemstones and gemstone jewelry.  He travels all over the globe searching for the most beautiful gemstones that best help tell the story of his designs.  Creating jewelry designs inspired by nature and the earth’s elements is not as easy as it might seem.  Behind each stunning stone is a method and a story.

Steven Lagos refers to himself as a ‘Treasure Hunter’ when it comes to finding the perfect gemstone.  As gemstones are made in nature they can be a very unpredictable medium to work with.  Each year Steve travels the globe to meet with local artisans who specialize in gemstones specific to that area of the world.  Discovering what is available each season takes skill and a keen eye for quality. As Steve explains, “Everything we use is real. We’re subject to what’s coming out of the mines in the quantities and sizes that we need. That creates a whole other layer and mystery to the product.”

After finding the right stones for each collection Steve gets to work on creating gemstone jewelry designs that highlight and incorporate the natural beauty of the pieces he has found.  Oftentimes the right gemstone can inspire an entire design whether it be a necklace, bracelet, ring or earrings, as Steve works to create art around the stone rather than forcing it into an existing piece. This results in the unique and truly original jewelry collections that are released each season.  The hunt never stops for Steve, which is why every year LAGOS is able curate new collections full of exciting designs.

Check out the video for more on the LAGOS philosophy on gemstones.

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| Culture, Designer Notes | Permalink

Council of Fashion Designers of America (CFDA) Featured Designer: Steven Lagos



This month, designers and celebrities took to New York for the annual Council of Fashion Designers of America (CFDA) Awards. The CFDA is a prestigious organization of the foremost fashion & accessories designers in the country.  Our very own Steven Lagos, designer and founder of LAGOS, took center stage as a featured member on the CFDA website.

The CFDA shared a bit of Steven’s backgrounds and the history of LAGOS. 40 years ago this summer, Steven began designing jewelry in Philadelphia and started his namesake brand. He always knew he wanted to create jewelry. “Jewelry is eternal and one of the most personal forms of art,” he shares.

LAGOS has evolved over the years, from the introduction of our exclusive Caviar design in 1984 to the arrival of Black Caviar in 2015, to a brilliant silver & diamond collection called Caviar Spark in 2017.

CFDA recognizes Steven for his beautiful designs, which are inspired by the art and culture he spots while traveling around the world. In addition, he is forever inspired by the LAGOS woman, the muse that represents bold femininity.

Join us in celebrating Steven Lagos and learning more about the CFDA here.


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| Designer Notes, Travel | Permalink

Crafted: Brilliant Gemstones

MY LAGOS MY WAY Gemstones Caviar Jewelry

Every LAGOS woman has a token gemstone item in her jewelry box. It is a piece that she can count on to bring a dose of sparkle and excitement to any outfit. From its selection to its final setting, LAGOS gemstones are crafted with the utmost attention to detail.

The process always begins with Steven Lagos’ hand drawn sketches. Steven then chooses which materials to incorporate in to the designs. He is often inspired during his travels, when exploring local markets, gem shows, or meeting with specialty dealers.

We are committed to seeking out the highest-quality stones to be incorporated in to Caviar creations. Steven recently went on a buying trip to China where he selected pearls for the Luna collection. Whether it is Brazil, Thailand, or India, we search the globe for the best source and go there to select our stones. The gems are then cut, polished and set into a Caviar piece by one of our skilled craftspeople.

We currently carry over 40 different gemstones in a variety of settings. LAGOS women agree—Blue topaz is their favorite hue! Whether you are looking for an everyday bracelet, an ultra-statement making gemstone cocktail ring, or a striking pair of earrings, LAGOS has jewels that will speak to you.

Shop Gemstones > 

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| Designer Notes, Travel | Permalink

My LAGOS My Way: Fall 2014 Campaign

My LAGOS, My Way. For over 35 years, Steven Lagos has been designing jewelry with a particular woman in mind. His vision for the LAGOS woman is clear: she is strong, smart and values integrity above all else. She knows who she is and who she wants to be.

This fall, LAGOS will launch a major advertising campaign with a message of bold femininity. The signature Caviar bracelet stack will take center stage in the styling of the campaign. “As a company, we are clearly focused on what differentiates us: Caviar, the icon of the brand. We wanted our new advertising campaign to reflect that focus, both today, and for years to come,” says President, Chris Cullen.

The My LAGOS, My Way tagline was chosen to bring Caviar to life. Our customers are dedicated to styling their LAGOS Caviar in their own personal way. “We want the campaign to encourage customers to own iconic and classic jewelry that reflects who she is”, says Steven Lagos. He continues, “From the beginning we knew that the imagery should convey a sense of confidence and independence, two prominent attributes of the LAGOS Woman, throughout the tagline, the body language and the styling of the photography.”

We want to know: How do you style your LAGOS? See how other LAGOS women are styling their Caviar jewels in on Instagram.

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| Travel | Permalink

100% Bloomingdale’s x LAGOS

LAGOS Jewelry 100% Bloomingdale's 18k Gold Diamonds

This month, we’re excited to announce that we’re launching an exclusive new selection of LAGOS for the 100% Bloomingdale’s event. Bloomingdale’s has partnered with 100 different designers from all genres to create 1,000 different pieces available exclusively at Bloomingdale’s.

Working directly with the Bloomingdale’s team, Steven Lagos designed a curated collection that would speak to the Bloomingdale’s woman. Each piece incorporates sparkling diamonds accented by signature Caviar detailing in rich 18k gold. Made for layering necklace silhouettes include heart, cross and circle charms. This diamond ring is without a doubt a staff favorite as it stacks beautifully with Covet rings.

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| Designer Notes, Travel | Permalink

Crafted: Fall 2014 Collections

Caviar Bracelets Fall 2014 LAGOS Jewelry New Collections

This season, you feel the excitement, you can see the confidence.

New designs bring a diversity of choices with generous embellishments of 18k gold, well considered diamonds and exceptional gemstones that are truly ideal for stacking.

“Jewelry should make a woman feel confident” says designer Steven Lagos. “I want our jewelry to empower the LAGOS woman to be who she wants to be,” says Steven.

Discover which new collections inspire you >

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Steven Lagos: A Mother’s Day Gift

LAGOS founder and designer Steven Lagos shares the heartwarming story of a special gift he gave to his mother. The celebrated “12 Kisses” bracelet is beautifully crafted from stunning 18k gold. It was the first gold piece Steven Lagos ever made, and it is still worn by his mother to this day. 

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| Designer Notes, Travel | Permalink

Designer Notes: Smart Design As Seen By Steven Lagos

At LAGOS we strive to create jewelry that becomes a part of you; a second skin, something you’d feel incomplete without. The details that go into our jewelry’s smart design, from the double button bracelet clasps to the sizing of each Caviar bead, are thoughtfully crafted to bring you an object that seamlessly fits into your every day wardrobe. Watch the video above to hear more about the DNA of our jewelry design from Steven Lagos.

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Designer Notes: 35 Years of LAGOS Jewelry History

For 35 years, Steven Lagos has explored creative avenues and produced iconic pieces that resonate today, more than ever, with what a woman expects from her jewelry: impeccable quality, easy sophistication and beautifully crafted statement pieces. In the Fall 2012 collection, Steven looks back at his portfolio of designs and inserts a new, asymmetrical element to his pieces. Watch the video for a glimpse into our new styles.

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