FINE JEWELRY DESIGNER STEVEN LAGOS ON THE LAGOS WOMAN AND WHAT’S NEW THIS SEASON
Steven Lagos launched the LAGOS brand over 30 years ago with a vision of jewelry that could be timeless and elegant, yet at the same time modern and bold – just like the ultimate LAGOS woman. But who exactly is she? Read our Q&A with the designer and find out:
Q: What inspired you to launch LAGOS?
A: I wanted to create a brand centered around jewelry as an art form, and that’s exactly what LAGOS is. It’s design-focused yet timeless and elegant, like fine jewelry should be. I also wanted to create a brand of jewelry that women could buy for themselves to celebrate their own vision of femininity and modernism. I want to empower women to create their signature style – jewelry that is not just for events or occasions but jewelry that would become indispensable.
Q: You speak about the LAGOS woman. Who is she?
A: She is strong and independent, yet feminine and alluring. She represents the complexity and sophistication that make women so beautiful and inspiring to me. She is well traveled, particular in her tastes and has a deep intrinsic love for beautiful objects and jewelry.
Q: What inspires you?
A: The sights and sounds of the world. My travels throughout Asia and Europe. And there are people I meet daily. Iconic women of our time. Inspiration is a flow of energy, it’s hard to predict. I don’t sit in front of a beautiful view and suddenly have a vision for a new collection. Sometimes inspiration can come from something unknowing or a challenge in my daily routine.
Most of all I am inspired by the LAGOS woman. The customer who has been wearing LAGOS for years and the woman who does not know the brand yet – I like to think about both – how I can surprise them & help them be even more beautiful and confident than they already are.